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NeuBake

Gardenia's newest loaf bread
By Key Kaluh

Child wonder Sebastian Benedict Granfon, aka Bae-by Baste, and cool mom Sheila are the new endorsers of the NeuBake super slice loaf bread. As Gardenia introduces the newest sandwich bread, it's no surprise that the mother-and-son tandem has been tapped to be the brand's ambassadors with its latest TVC.


"Five years ago, the label has been out in the market albeit in the vertical form. Last February, NeuBake was introduced to the market in its new horizontal form. Gardenia is a pioneer in many ways.

"NeuBake gives consumers a new alternative, especially moms who are on the lookout for savings. Research shows that two out of ten customers still prefer the white bread to the wheaten variety," shared marketing manager Thea Tan.


Baste has become a part of our everyday lunchtime habit as he helps enliven the TV show Eat Bulaga with the Dabarkads. He is a bright, precocious young boy who never fails to liven up our afterno…

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