Focus Global Inc. Design Center

Hub for home furnishings 

By Earl D.C. Bracamonte 

In celebrating its 19th year, Focus Global Inc. (FGI) opens its second design center at the posh Greenbelt Residences in Ayala Center Makati. The 330-square-meter display area showcases the latest Ethan Allen modern & contemporary pieces in twelve distinct set-ups, cutting-edge kitchen designs from SieMatic, as well as state-of-the-art appliances from Sub-Zero and Wolf. Like its flagship center in Pioneer Street, Mandaluyong, it also has a working kitchen designed to hold events such as product launches and cooking demonstrations by acclaimed chefs. Manned by highly-trained design consultants who provide complimentary design assistance, the new Makati design center epitomizes style, heritage, excellent craftsmanship, and great value. 

Ethan Allen is one of America's strongest quality home furnishings brand with a global reach. It is known for being a design authority with a modern attitude, a high-quality manufacturer, an innovative retailer and a destination for the one-stop shopper. Focusing on excellent craftsmanship, style and comfort since 1932, the brand believes that living with quality just makes sense. By creating pieces that are not only beautiful and functional but lasting as well, has become a trademark for the brand. In their never-ending pursuit of the well-designed home, Ethan Allen does it all: furniture, lighting, rugs, mirrors, bed coverings, mattresses, window treatments, shelves, artwork, frames, wall coverings, wall-to-wall carpeting, and all other finishing touches. With an in-house design team that has created a kind of signature, three-dimensional interior design manifesto ready to make home calls, the brand has come up with seven distinct and eclectic vibes that reflect the way people live and want to live: Metro, Glamour, Estate, Country House, Global, Villa, and Loft lifestyles. Each one embodies the brand's fundamental design philosophy of “classic design, modern perspective.” 

On the other hand, SieMatic is a premium kitchen brand from Germany that has, for decades, been at the forefront of kitchen design. Since its founding in 1929, it has been producing quality kitchens that have won great acclaim for both their unique features and impressive designs. The timeless concept of the handle-less kitchens was introduced to the world in the 1960s. The brand is also the innovator that first introduced built-in multimedia system into the kitchen with its S1 design where one can watch TV, browse the Internet, connect the iPod to the dock and listen to music with the sound system that's incorporated into the kitchen itself! Known for its many innovative ideas and patented developments, SieMatic kitchens have become a daily source of pleasure for its owners. From its dust and insect-proof cabinets, to the very flexible shelf adjustments, and the silent self-closing cabinet doors, down to materials and color combinations, they satisfy even the most discerning of tastes. The concept of 'quality in its finest form' pervades every aspect of a SieMatic kitchen with the unique satisfaction that each brings; drawing on a very long tradition of excellence stretching back to when the company made its first kitchen in 1929. 

Unlike many manufacturers, Sub-Zero and Wolf are specialists focusing solely on making the best refrigeration and cooking appliances possible. Everything is built to the highest standards and their workmanship is uncompromised. What started out as corporate companions eventually turned into kitchen soulmates. Combining design flexibility, superior food preservation, and outstanding quality, both brands create kitchen perfection. With the introduction of the Built-In-Series, Sub-Zero has taken food preservation to the next level by including an air purification system that eliminates odors, bacteria, viruses, and ethylene gas that causes fruits and vegetables to ripen faster. This system scrubs the air every 20 minutes making sure that freshness will be sustained. Blending powerful cooking technology with precise control and exceptional ease of use, Wolf is the able and amiable partner every cook needs. Take the Dual Fuel ranges, for example. Its impressive gas cooking on the topside allows refined control that can go from the lightest simmer to a furnace-like heat in seconds with its dual-stacked sealed gas burners. Below it is the massive dual convection electric oven that lets you control its two fans and four heating elements by selecting from 10 cooking modes to suit the dish being prepared. In toto, 

FGI is not just a showroom but a design center where clients experience the design, feel the pieces, and see which ones suit their lifestyle the most. Established in Manila on October 1991, Focus Global Inc. exclusively distributes twelve of the most trusted consumer, home furnishings and needlecraft brands. It's latest showroom sits on the ground level of The Residences at Greenbelt's San Lorenzo Tower along Esperanza St. in Makati City and is open daily from 10 in the morning 'til 8 in the evening. For more information, simply call tel. Nos. 7942095 to 97.