Myriad Int'l Holdings (sulit.com.ph)

A trove of finds

By Earl D.C. Bracamonte

The campaign slogan from their TVC ad says it all: “Ano hanap mo?” In this digitized age of instant information, more consumers look to online one-stop shops as a more convenient way to browse and purchase items. And when it comes to one-click access to instant information and listings, no other website has revolutionized the way Filipinos search for online finds than sulit.com.ph, the country’s number one classified ads website that has been providing Filipino consumers with endless possibilities all in a single cutting-edge platform.

Featuring a comprehensive offering of deals and steals, sulit.com.ph, lets today’s consumers find everything they want and/or need in just a few clicks; from consumer electronics, travel packages, repairs & maintenance, event services and almost anything in between.

Co-founder and managing director Ronald John ‘RJ’ David shares how he jumpstarted the business and established its place in the local e-commerce industry. “In just five short years, what started as an experimental venture into online classifieds with my wife Arianne, who co-founded this venture, has achieved unexpected success and has now become an essential tool for a generation of Filipinos,” he says. “We remain committed to providing shareholders, both consumers and advertisers, with a convenient online platform that continues to innovate with the times and keep up with the demands of a steadily growing market.”

Catering primarily to the Filipino market, sulit.com.ph lets consumers search for an item that they want to buy, hire, rent, lease or even swap all in one place. “We started with a very measly budget enough to pay for our web space and domain name. And everything had to be done in my parent’s house in Angono, Rizal. To say that we started small is an understatement. Luckily our efforts paid off as we are now under the Myriad Int’l Holdings belt. This time last year, we broke our 1-million mark. Now, we’ve branched out to open more sites like sulit cars, sulit real estate and sulit currency,” RJ added.

Fashion-forward individuals can spot unique items to add to their collection, automotive enthusiasts can peruse the extensive directory of both brand new and used cars, employers and job seekers alike can search for business and earning opportunities and business locators, animal lovers can go over various pet listings, real estate hunters and developers can look through properties and establishments, and more.

In no other site can one find in the web a storehouse that holds a diverse array of products and services at great prices. “Coming up with this TVC campaign is part of our continuous commitment with patrons. We are constantly improving our Web site by getting people to use it, especially the untapped market. We live in a consumerist society and are always looking for something all the time,” enthused business development & sales manager Me-Anne Bundalian. Sulit.com.ph, however, isn’t just a typical buy and sell portal. It features three no-fuss easy steps namely Hanap, Usap, Deal to streamline and expedite the entire exchange process.“We are proudly a Filipino brand. And our site encompasses everything, whether you’re a buyer or seller,” continued Me-Anne.The website also features a user-friendly messaging system that lets members easily communicate with each other as well as a community forum, where aside from sharing tips on buying and selling, members can engage in discussions on topics that interest them.

With more than four million page views and 450,000 unique visitors daily, sellers are able to grow their business and enter new markets, while being guaranteed of a good exposure for their advertisements. “”The volume of merchandise on our site is over 820,00 and still rising. More than twenty servers take care of our transaction traffic. As a rule and as policy dictates, dangerous substances like drugs and ammunitions are some of the things we don’t offer. Transitioning from a technical person, as I was a freelance Wewb developer before, into a business person was a bit challenging. Plus, delegating some of the vital issues to persons other than my wife was the hardest hurdle to face. It had always been the two of us but then the business just grew on its own. So it was difficult at first because of the trust factor, But we had to let go of our reservations because somebody else had to do the other important details in the operations,” confessed RJ.

Members can enjoy free advertising and marketing services, with sulit.com.ph making them easily searchable in sites like Google and Yahoo; with each giving their products, services, business, and brand name instant web presence.

They have also introduced a virtual currency payment in the form of Sulit Gold, which is used to purchase additional features and services that will help sellers make the most out of their advertising strategies.

Winning several prestigious awards such as the Best E-Business Website from the 12th Philippine Web Awards and the Business Excellence Award Special Award from Go Negosyo and BPI Family Savings Bank only drives the Sulit team to keep Filipino buyers and sellers satisfied.

“We got the No. 1 spot after two years in the business. From a staff of two, we now have grown to ninety! Eventually, when the market matures in the future, each segment will be specialized. We’ve always believed that everything you buy should be worth every penny!” RJ concluded.

Pinoys are encouraged to visit sulit.com.ph and start connecting with everything they need the sulit way.