Hardie Man Challenge
By Earl
D.C. Bracamonte
The
Shuttershield team emerged as champion in the recently concluded Hardie Man Challenge:
The Ultimate Building Contest at the Powerplant Mall Tent. The team also won
the Best Workmanship category as well as the Best James Hardie Knowledge in the
quiz bee. CABCO and the Gentry groups won as 1st and 2nd
runners-up, respectively. Deeva won Best Teamwork while the Jonlib’z team won
for Best Safety.
Ten of
the country’s best builders battled it off in a unique competition that tested
their skills, workmanship, and expertise in building construction. Each builder
fielded a team composed of three members each – to install walls, ceilings, and
the new HardieFlex flooring that was designed specifically for the Philippine
market.
“This
event is the perfect opportunity to experience easy installation of HardieFlex
advanced building composite, which is known for its durability, high quality,
versatility and dimension precision. Through the Hardie Man Challenge, the
builders demonstrated how easy it is to install HardieFlex even for
do-it-yourself (DIY) homebuilders and how beautifully it conforms to any design
preference they opt for. The brand is the next generation in building products
that does not compromise peace of mind,” intoned sales & marketing director
Mark Sergio.
With
typhoons Maring, Odette and Pablo visiting the country, and with an average of
about 20 storms entering the Philippine area of responsibility each year, Filipino
homeowners should be meticulous in using only authentic and advanced building
composite. HardieFlex by James Hardie is resistant to damage caused by
moisture, fire, and termites and does not contain carcinogenic substances like
asbestos.
When
installed and maintained correctly, HardiFlex advanced building composite is
designed to withstand extreme weather conditions – from scorching dry heat to
thick humidity; strong winds and typhoons, to flooding and constant moisture.
Being
locally-based, the brand can cater to homeowners’ needs faster. James Hardie
has local consultants that are available anytime, anywhere around the
archipelago to provide product information and technical support. “James Hardie
has been in the Philippines for 16 years and, as such, we know the needs of
Filipino homeowners; especially the need to build the best home that their
loved ones deserve, a place where they can feel safe and secure so they can
enjoy precious family moments with peace of mind,” Mark added.
Strength
of materials is not merely something Engineering students study; nor is it just
a subject in their licensure exams. It is an essential measure of sturdiness – as
evidenced quality/product standards - for all materials needed in building structures
to ensure safety and longevity. Edifices, dwellings, abodes and all other
structures need to be strong to withstand inundation, floods, quakes and
termites. After all, the Philippines sit on both earthquake and volcanic belts.
As the James Hardie brand credo aptly states, “Living without compromise.”
HardieFlex
advanced building composite is the ideal building material for your home. For
more information, simply visit the company Web site through www.jameshardie.com,ph and/or call
1-800-8885427 (outside Metro Manila) and 895-5427 (within Metro Manila).
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