Crizal Transitions
Seeing life
in different lights
By Nico
Erle Ciriaco
Movies
and music are seen in a new perspective as Crizal Transitions, the world’s
leading photochromic lens capable of adjusting to any light condition, shines a
beacon unto the metropolitan cultural landscape, as it unfolds the Cinemajam,
the first-ever outdoor movie marathon and music festival on Saturday, Nov. 30th
at the Event Circuit Makati, the former Sta. Ana race track.
“This
event will truly test the photochromic lenses even in the harshest of
conditions. Seeing clearly simply spells a positive outlook in life. Thus,
better sight is better life,” intoned marketing manager Jinky Navo.
Crizal
Transitions’ Cinemajam brings together some of the country’s top bands, two
specially-selected films, and a host of related activities. The event sees the
arts and its celebration in a different and changing light; ushering guests
through a unique experience of shifting illumination – a fun-filled afternoon
fair starting at 2 pm segueing to a sunset music spree that will be capped with
an evening of movie-watching and after-party concert.
Bamboo,
Itchyworms, Callalily, Moonstar 88, and GraceNote will create a twilight
symphony of sound and rhythms as they render their special brand of rock and
indie pop.
“It is
best to take a regular eye checkup annually, so you get to enjoy life in the
best light. The lens is the most important part of an eyepiece and not the
frame; though that’s what is emphasized. Nonetheless, choosing a durable frame
will help lenses last with your prescription. After all, frames make up part of
your lifestyle.
“Photochromic
lenses change once exposed to ultra-violet rays. It is the Crizal coating that
makes it different. It is smudge-repellant and has a double-side protection –
for both front and the back of lenses,” enthused commercial manager Dr. Kyle
Galias.
The
dramedy “Love, Actually” and the suspense-intrigue flick “Limitless” highlight
the weekend screening; offering revelers different yet enlightening takes on
loving and living. The former is a romantic comedy and feel-good movie on the
delirious joys and bittersweet sorrows of love. The latter, on the other hand,
is an action-thriller on the extremes one man (Bradley Cooper) will push
himself to, in pursuit of perfection.
This
twin-bill affair brings back the intimacy of the outdoor or drive-in theater of
yesteryears; something most young people only hear from accounts of parents and
grandparents.
A free
vision screening in the Optical Village section will examine guests’ eyesight.
Thrill-seekers can choose among karting, bungee jumping, skating, and/or kite
flying for kicks as games and raflle prizes await the lucky.
Tickets
are available at TicketWorld outlets. Proceeds of the event will benefit the
children of the World Vision Foundation. Customers also get two free tickets
with every pair of Crizal Transitions purchased. The branded lenses are
available in all optical centers nationwide.
“World
Vision Philippines is an international Christian advocacy dedicated to the
support of children and communities as well as families to live sustainable
lives in the past 57 years. Vision is associated with sight. Thus, this
undertaking shares a common ground with us. We hope that every generous heart
will have the will to make it so,” shared spokesperson Mikhaela de Leon.
The
world’s leading ophthalmic lens company, Essilor designs, manufactures and
markets a wide range of lens types to improve and protect eyesight. Its
corporate mission is to enable everyone around the world to access lenses that
meet unique vision requirements. To support this mission, the company allocates
around 150-million Euros to research & development (R&D) every year, in
a commitment to continuously bring new, more effective products to the market.
Essilor’s
flagship brands are Varilux, Crizal, Xperia, Crizal Transitions, OptilogTM and
Airwear. The label also develops and markets equipment, instruments and
services for eye care professionals. The company employs around 48,700 people
in some 100 countries worldwide. It operates 19 plants, a total of 390
prescription laboratories and edging facilities, as well as several R&D
centers around the globe. For more information, simply visit their Web site www.essilor.com.ph.
Comments
Post a Comment