Sangobion


Wellspring of women's well-being
By Earl D.C. Bracamonte


                                    “Learning to love your self is the greatest love of all . . .”
-          Whitney Houston
           

Love for oneself is the kind of self-empowerment that iron-booster Sangobion would like to advocate to women all over. The demands of modern life often make distaff feel pressured both at home and at work; making it easy for women to neglect themselves in the process.
The Sangobion “Go Love Life!” campaign launch reminded each one that while women take care of others, they must not forget to take care of themselves first. When anyone is at their best self, it is only then that they get to lead the life they love to live.
“The prevalence of anemia in the Philippines is high. This happens to women who are lactating and childbearing as well as to the elderly. The production of red blood cells is the source of hemoglobin. The level of hemoglobin in the body must be 12 grams per deciliter for non-pregnant women and 11g/dl for pregnant women. If the red blood cells are low then oxygen carried to the organ systems is also low. Iron deficiency is the most common type of anemia,” revealed obstetrician-gynecologist Dr. Sylvia Carnero.
The event demonstrated to women how regularly taking time off and boosting one’s health can help one go about and embrace life. Unlike other iron supplements, Sangobion contains Ferrous gluconate, an organic iron, that is absorbed better by the body to help fight the signs of iron deficiency.
“Iron is absorbed in the gastro-intestinal tract. Ingesting inorganic sources like ferrous sulfate irritates the tract. Iron, together with folate and Vit. B12, are required for healthy blood production. During pregnancy, the levels of Homocysteine is high in the body and very neurotoxic. If unchecked, this can be the cause of miscarriages. Folic acid corrects neural tube defects aside from making sure the unborn child has a correct spine formation (spina bifida),” she added.
Each capsule is chocolate-coated, leaving no iron aftertaste. Sangobion also contains essential vitamins and minerals like Vit. C, folic acid (folate), Vit. B12, copper and manganese to help build healthy red blood cells and boost the immune system. It also contains sorbitol which acts as anti-constipating agent, as this result, generally, in cases of iron supplementation.
“Diet is important because it is the source of iron and folate. If adequate sources are present in meals, the right amounts needed by our bodies are met. Folate reduces the risk of autism, prevents congenital heart disease and decreases the risk of vascular disease. When folate corrects homocysteine levels, women decrease the risk to contract breast and/or cervical cancer as well as a reduced risk in acquiring vascular dementia (Alzheimer’s disease). Vit. C, on the other hand, facilitates the absorption of iron unto the body,” expounded Dr. Carnero.
Sangobion fights the signs of iron deficiency like fatigue, paleness, dizziness, and lack of focus and concentration which women experience when they neglect themselves. Taking it everyday can help boost the daily iron requirement of 30mg, as advised by the World Health Organization.
“Pallor, lack of concentration/focus, shortness of breath, dizziness and headaches are some of the signs of iron deficiency. Those undergoing periods of menstruation, pregnancy, child birth and lactation are the most prone to anemia,” Dr. Carnero concluded.
Coinciding with the launch was the kick-off for the 15-day challenge. In addition to taking Sangobion daily for 15 days, women attendees also made the pledge to practice loving themselves first and to encourage others to do the same. “I took the challenge and it afforded me more energy to look after my hubby and our dog,” shared model Kelly Misa.
Sangobion also partnered with Celebrity Nails and Blow Bar in treating attendees to a pampering session of hair and nails makeover. The brand’s new efforts truly showed women that caring for others also meant having a healthy relationship with oneself. After all, it is in loving yourself first that enables one to share themselves to others.   





For more information on the brand’s crusades, simply log-on to their Web site, www.sangobion.ph.


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