SixInch Philippines

Collaboration with global design legend Karim Rashid

Design ingenuity and innovation are at the forefront of an ongoing furniture art exhibit that features the works of legendary and award-winning designer Karim Rashid.

Rashid, born in Egypt and raised in Canada, collaborated recently with Sixinch Philippines, a joint venture between the RGC Group of Companies, makers of Uratex foam in the Philippines, and Belgium-based foam maker SixInch Design B.V.B.A., whose mantra is to develop foam designs and furniture for today’s modern living spaces.

One of Rashid’s most recent and renowned creations, “River Must Flow,” was a featured piece during an exhibit organized by Sixinch Philippines at the South Court of the Power Plant Mall in Rockwell, Makati City.

His designs continue to astound the world because of its timelessness and creativity which won for him a long list of acclamations from all over the world. Rashid’s works are perennial winners of the esteemed Red Dot Award, the Chicago Athenaeum Good Design award, I.D. Magazine Annual Design Review, and IDSA Industrial Design Excellence Award.

Among his award-winning designs include luxury goods that were used by prestigious brands such as silver flatware and home accessories maker Christofle, champagne brand Veuve Clicquot, Italian houseware brand Alessi, Paris Baguette, French luxury fashion house Kenzo, and German luxury fashion brand Hugo Boss, to name a few.

Big Boy Cheng, Sixinch Philippines president, said they are excited in this fruitful collaboration with this design superstar whose renown in the design world remains unmatched.

“We are elated that Karim Rashid agreed to partner with us in continuing to create modernity, chicness and style in today’s modern spaces, particularly in the Philippines. His ideas will truly be great contributions to our desire to make world-class furniture available to discriminating customers in the Philippine market. We know that his furniture collection will be a big hit in the country because of its modernity in design and uniqueness, fueled by the global acclamation his creations garnered that are truly invaluable,” declares Cheng during the exhibit.

He adds that the collaboration between Sixinch Philippines and Rashid will be a continuing relationship that will definitely elevate Sixinch Philippines’ stature as a premier maker of not just aesthetically appealing furniture but also functional and more importantly, unconventional and revolutionary.

Visit the Sixinch Philippines showroom located at the Ronac Center along Ortigas Avenue, Greenhills, San Juan City. For more info about Sixinch Philippines, simply visit their Web site, www.sixinch.ph.