Anne Jakrajutatip

 JKN chief executive sets record straight over bidding wars

By Earl D.C. Bracamonte

Khun Anne Jakkaphong Jakrajutatip, chief executive officer of the JKN conglomerate, which owned the Miss Universe Organization from a recent acquisition, wants to clear the air on the controversial franchise bidding wars that has seen the departure of, at least, four national organizations from the annual pageant.

The first to leave was Puteri Indonesia who has been fielding their country's delegate for the past thirty years. This was followed by Miss Universe Ghana organization and then, very recently,  by the Miss Universe Seychelles and Miss Universe Mauritius organizations.

In a social media post, Khun Anne wrote, "Seems something got lost in translation and information. The request of submission was meant to give voice and agency to the current directors. A way that they can speak truth to what they believe their business is worth. I saw some fake news, drama swirling plus some funny comments and doubt that how can someone criticize on something without getting the right information or interviewing anyone in the organization.

"Since when (did) MUO said that the submission is all about the higher amount of money? Where did you get the source of official announcement that we asked for the franchise fee at 10 times higher? It's making no sense to me and it is not my business integrity to do so! I respect everyone who always supports The Universe and would love to urge every (one) of you to listen before having the judgment.

"I will be in Malaysia and Indonesia this coming Feb 17, onwards. The organization would love to give the transparency and would certainly be delighted to answer all of your questions."

The pageant community has reacted unfavorably over this issue of seemingly exorbitant fees, considering that most economies are still beginning to recover from the onslaught of the global pandemic.

Meanwhile, the Miss Universe Organization has posted the franchise license application form on its Web site. Ricardo Capetillo, who handled the franchise agreements in years past, has reportedly left said post. Observers see a shakedown in the organization's line and function looming in the horizon.