The Beauty Source

 Are you a 'Beauty Addict'?

By Earl D.C. Bracamonte

Rustan's The Beauty Source rolled out, once again, the biggest annual beauty bash at the Shang Plaza Mall recently. Participated in by over a hundred prestigious brands and labels, the yearly blitz runs in all Rustan's superstores nationwide.

Shoppers during the event received a complimentary Beauty Addict membership card, where each received ten more extra points for all purchases made throughout the day.

They also get to play and win prizes from close to forty booths. Some of the interesting game formats came from Clarins' puzzle animation, Hermes' beauty face chart, and Sisley's floral sanctuary.

Now on its 10th year, the Beauty Addict Event (BAE) has had masterpieces that revolved around certain themes from year to year. These are:

2013 - "The Beginning"

2014 - Abstract: Artsy and Colorful

2015 - Neon: Retro-Futuristic and Hologram

2016 - "So Surreal"

             Optical Illusion: Whimsical and Wonderland

2017 - "Beautiful You"

             Kaleidoscope: Real Beauty

2018 - "Beyond Time"

             Retro: Vintage and Gatsby

2019 - "The Glow: Beauty and Beats"

             Music: Boho and Psychedelic

2020 - "Face Forward"

             Digital: Innovative and Futuristic

2021 - "Transcend"

              Transform: Streetwear and Wellness

This year, BAE takes on the the diamond theme for its milestone year - "A Decade of Beauty." And the short, but sweet, runway show presented all the themes throughout it's first decade.

For the month of September 'til the end of October, shoppers who spend Php 20K on their purchases, get to own a Rory & Sloan mini croft bag, and those that shop online get to enjoy free delivery.

Moreover, shoppers from the months of September, October, and November qualifies for the raffle promo with every Php 2,500 spent on purchases. The lucky winner will enjoy an all-expense paid 4 days and 3 nights at the Peninsula in New York City, inclusive of roundtrip plane tickets, courtesy of Philippine Airlines.

For a complete list of promotions, simply log-on to the Web site, https://rustans-thebeautysource.com/en/BAE-2022. And to be part of The Beauty Source's mailing list, just join the 'community of beauty addicts' through bit.ly/RTBSonViber.