Celebrating 10 beautifully flawless years
By Chin-Chin Chan Chiu
The country’s favorite skin-lightening product, Kojiesan, is celebrating ten fruitful years of bringing a lighter, flawless and more beautiful complexion to Filipinos.
Kojiesan is manufactured by Beauty Elements Ventures Inc. (BEVI), a personal care company with a wide range of products for both men and women. Established in 2007, BEVI is committed to address the skin and beauty care needs of every Filipino.
BEVI is the first to introduce kojic acid soap in the Philippine market; initially as a supplier to dermatologists, who prescribed it to patients with skin pigmentation and darkening problems. Realizing its potential, BEVI launched the original kojic acid soap formulated the traditional Japanese way and made it even better by adding high-grade virgin coconut oil into the mix.
Discovered in Japan, kojic acid is a by-product of koji (melted rice), which is used in the production of rice wine, sake. Today, this magic ingredient provides remarkable lightening and antioxidant effect to the skin. Kojiesan’s formulation of kojic acid and other effective lightening ingredients inhibits the activity of tyrosinase, the enzyme that produces melanin. Melanin is the pigment responsible for the skin’s color and pigmentation. With regular use, Kojiesan can slow down melanin production and prevent darkening of the outer skin in the desired areas.
Kojiesan is an exceptional treatment to even out skin tone, erase dark spots, and other forms of skin pigmentations. It also corrects skin discoloration while lightening the skin. The Kojiesan Classic Line includes the Skin Lightening Soap, Cleanser+Toner, Face Lightening Cream, and Body Lightening Lotion.
Kojiesan Skin Lightening Soap induces exfoliation and lightening faster, especially when the Skin Lightening Lotion and/or Face Cream and Toner are applied routinely. But each one can function alone as a skin lightener, though using one in combination with another yields faster and better results. The whitening lotion is basically for any area of the body, while the whitening cream is best for face and targeted dark spots like kneecaps, elbows, underarms, inner thighs, and foot soles.
With the success of its Classic Line, Kojiesan was able to extend its product range to other categories such as anti-aging, acne treatment, men's skincare, cellulite control, sunblock, and fragrances.
Needless to say, results vary individually. How your skin reacts to any skin lightener will depend on your unique skin sensitivity, the extent of the pigmentation, and/or daily sun exposure. Initially, an improvement should be seen in the first or second week, then the ultimate result within the next 30 days or a few weeks thereafter.
Kojiesan’s commitment to quality is reflected in the recognition it garnered, for five consecutive years, as “Bath Soap Brand of the Year” at the Watson's Health and Beauty Awards and Consumer “SM Top Choice” Awards.
With more tricks than truth behind what brands say, Kojiesan enjoins us to be careful with what we buy. Some labels brandish catchy, creative terms ---triple effect this, intensive that, pinkish white whatever, and touting invented numbers --- 4 tones fairer, 7 days faster--- with not much consideration for the natural skin’s reaction to adverse products.
And for all the claims and white lies told, the question remains: have they shown us results? It’s time we see the light. No lab-made chemical complexes, no marketing-invented promises; just you and your natural beauty, shining at its lightest.
The proof is in the pigment, and seeing is believing. So don’t let those brands tell you what works for you. Join the millions who’ve witnessed visible results, because it’s time to bring your skin to light with the country’s No. 1 kojic soap. See and experience it yourself!
“We will continue innovating products and expand our distribution network to bring the highest level of consumer experience to a greater number of people. We want to be known as the company who delivers quality and effective products,” says BEVI marketing head, Tricia Gregorio.