2018 Calendar Girl

GSM unveils Myrtle as brand endorser
By Demi Braque

GSM's 2018 calendar girl Myrtle Sarrosa beamed while sharing how proud she is in not just being the new Ginebra San Miguel image model but also of how the brand allowed her to mix her work and passion for cosplaying in the thematic calendars.

The collaboration between Myrtle and GSM resulted in five awesome calendars, each highlighting a label under the Ginebra San Miguel portfolio, while showing a different persona of Myrtle.

"Prior to our calendar girls, we had the Ginebra Super Angels in the '80s that was inspired by the iconic TV show Charlie's Angels. Our calendar girl series started in 1988 with TV host Monina Tan dressed up as Marilyn Monroe. Since then, our calendars have been a significant part of our brand equity," reminisced general manager Noli B. Macalalag.

For Ginebra San Miguel, Myrtle donned the brand's iconic angel costume. For GSM Blue, she looks out-of-this-world in a chic cyber outfit. She then channeled an illusionist's vibe for Primera Light Brandy, and thereafter transformed into a forest enchantress for Vino Kulafu. All GSM brands were featured in the last calendar where Myrtle is seen as the Lady Boss.

Myrtle is the perfect mix of everything that GSM Blue stands for - young, adventurous, passionate, and innovative. She's living an epic life that is not defined by one thing, and she certainly is not afraid to mix things up. She is the archetype of a millennial that makes her the perfect face of GSM Blue and its new campaign called, Mix for More.

As explained by GSM Blue brand manager, Winchie Tobias, the campaign reflects the millennials' insatiable thirst to explore and their longing for fruitful passion. Tobias further explained that for this age group, it's all about immersion to create a better version of a moment.

Another highlight of the event was the introduction of two more GSM Blue Flavors: Margarita and Gin Pomelo.

Margarita combines the tang of lime, sweetness of orange liquer, and the distinctive strength of tequila. This cocktail drink from Mexico is a classic that strikes all the right keys. Gin Pomelo, on the other hand, is based on the original Pinoy concoction widely known as GinPom. It became a hit in the '90s when a popular juice brand launched litro packs of pomelo juice. It complemented the palate of the Filipinos, thus becoming popular and widely associated with gin.

GSM brand assistant Mira Pontrias remarked that these new flavors give mi!lennials options whether they're chilling at home or partying with friends. GSM Blue flavors has a light alcohol content of 35 proof and available in a 700-ml bottle for only P315.

"We want to be unforgettable. We are also celebrating fresh things, the millennials, as well as reveal a calendar where the 'heavens' are involved. This is the 30th edition of our annual calendar and the theme for 2018 is cosplay. 7-11 is also very much involved in this campaign because it is the exclusive distributor of our Epic mixes," enthused marketing manager Ron J. Molina.

GSM Blue Flavors - Margarita and Gin Pomelo - has been available in 7-11stores since Nov 2017.


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