Duty Free's tribute to moms
By Demi Braque

Fiesta Mall, Duty Free Philippine's flagship store, located in Parañaque, surprised moms and shoppers with an assortment of gifts and markdowns throughout Mother's Day last May 13th. Free makeover sessions and photo booths at the mall atrium were some of the other activities that shoppers enjoyed.

The highlight of the day was a mini-fashion show. Simply dubbed "Mom's Time to Shine," the late afternoon event showcased Keleo jewelry, a world-famous line of finely crafted diamond designs that originated from Japan.

"The Keleo brand for fine jewelry was launched in the Philippines over two decades ago, in the year 1994, at Duty Free Philippines to serve the tourist market. Today, Keleo maintains the same partnership with Duty Free Philippines and sells the brand exclusively at the Fiesta Mall and at the NAIA 2 departure area shop. We look forward to a continuous partnership and success with Duty Free Philippines," said managing director Kenneth Chong, who's based at the company headquarters in Hong Kong.

Keleo is the pan-asia, iconic, cultural-centric luxury brand that radiates beauty and joy within humanity. The mark Keleo was launched over six decades ago to unveil jewelries of exceptional qualities. Today's Keleo jewelry collection provides a full range of jewelry creations suitable for wearing in different occasions, as well as for collection purposes.

The jewelry designs are alive with inspiration and ideas. You'll discover fresh, vibrant colors in rich and varied textures, with influences from here and abroad.

Over the many years, many things have changed but the tradition of fine craftsmanship and professional integrity have remained and has been closely adhered to. The old fashion gold pieces made since the 1950s had since developed into a diversified collection ranging from loose diamonds, colored stones and pearls, to jewelry designs and manufacturing done in different parts of the world.

Duty Free's Mother's Day commemoration, this year, also coincided with their 31st anniversary celebration.


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