Digital media challenge

Miss World's Top 12 fast track challenge

By Earl D.C. Bracamonte

A month before the Top 40's eventual return to San Juan, the Miss World organization posted the digital media challenge as a fast track event for its semifinalists. It is a special Web site promotion of the candidate's experience at Miss World. The links to the individual Web site of each of the Top 40 delegates can be reached via missworld.com.

The judges considered the originality, quality and frequency of posts, the content, design, style of the Web site, and the overall campaign to promote the new Web site through all media & social media channels. The overall winner will advance to the Top 12 round.

Julia Morley and the Miss World team took to social media to thank all of the contestants from the 97 countries that have contributed so much to the year's event.

"We are sad that you cannot all return for the finals, but we really hope that every country will join with us online on March 16," the message read.

All 97 Miss World candidates will be featured in the broadcast of the 70th Miss World finals which will air on Mar 16 live from the Coliseo de Puerto Rico Jose Miguel Agrelot. A day after the coronation rites, there will be a Beauty with a Purpose (BWAP) event before the semifinalists all return home the following day.

Miss World-Philippines 2021 Tracy Maureen Perez is currently polishing her pageant skills before leaving early next month for San Juan. She invites Filipino fans and supporters to like & share her profile on the missworld.com page. She's optimistic to win the country's second blue crown.

The Miss World 2021 coronation night will be beamed live simulcast to a nationwide audience on March 17 (Philippine time). Stay tuned for broadcast bulletins on the time and local channel who will air the event.