Organique

 

Acai berry label holds Purple Run in support of children's wellbeing 

By Demi Braque

Organique, togetherwith MNL City Run, has officially launched its forthcoming fun run through an early afternoon event at the Bayview Hotel. Simply dubbed "Organique Purple Run: Celebrate the Gift of Wellness with Every Run," the initiative aims to inspire communities to come together for a good cause by transforming each stride into an act of kindness.

"Before, I've been praying for acai berries from the Amazon rainforest to come to Manila. And I was so glad when it did. This product - Organique - was created during the pandemic. Acai berries has the highest oxygen reliance when compared to other berries.

"We need to take better care of ourselves. One way is to exercise everyday. Another is with acai berries because they fight inflammation in the body, and targets your heart. You need it strong to live your life to the fullest. We should value our health! Let's join the fun run to better the lives of others," intimated brand ambassador Cory Quirino during the presser.

The financial help extended by Acai Organique has helped the children's chemo drugs program of the Cancer Warriors Foundation 'til the kids become better. This has allowed them a 70 per cent survival rate. The foundation does their campaign on a weekly basis.

On the other hand, the 300 kids from the Little Brave Hearts family of Taguig - who suffer from Down Syndrome - are also beneficiaries of the Purple Run. This is a support network for the parents of those kids.

The Acai Organique Purple Run unfolds on Dec 8th at the Central Park in Filinvest City. Participants can choose to run short distances (1-kilometer or 3-kms), mid distance (5-kms), or long distance (10-kms or 15-kms). 

Purple Run is the featured outreach event of Acai Organique's 15th year anniversary. Proceeds from the fun run will go entirely to the aforementioned beneficiaries.