Snowcaps Gold

 The Gold Standard of Radiance

By Earl D.C. Bracamonte 

Vida Nutriscience launched the Snowcaps Gold capsule through a soiree at the Monet Ballroom of Novotel Manila in Araneta City. The mid-afternoon event was decked in themes of white, beige, yellow, and brown, and was graced by its ambassador, A.Z. Martinez, a housemate from PBB's Celebrity Collab edition.

"Snowcaps has been in the market for the past 15 years. Our formulation uses Japanese (Setria Kyowa Glutathione) ingredients and is made in a laboratory in Laguna. The new Gold capsule employs a delayed release mechanism where it bypasses stomach acids for maximised results.

"Each Snowcaps Gold capsule delivers a total of 740mg of active ingredients - L-Glutathione (500mg), L-Citrulline (100mg), Vitamin C (100mg), Zinc (30mg), Vitamin E (15mg), Astaxanthin (2mg), and Black Pepper extract (2mg) - all packed in a delayed release capsule to protect its key nutrients and improve absorption for better results," shared company president and brand architect Erick C. Amigos during an exclusive interview.

"Astaxanthin and L-Citrulline are master anti-oxidants. They detoxify the liver. For instance when you went on a drinking spree, the Gold capsule will clear the harmful chemicals that causes hangovers from out your system and prevent liver poisoning, so you wake up headache-free," Armigos continued.

The Snowcaps Classic capsules sells at Php 1700 for a foil pack of 10. But for a limited promotional run 'til the Holidays, the Snowcaps Gold pack only sells for Php 1475. Women make 80 per cent of the brand's demographic, while men and the pink market make up the remaining 20 per cent. Aside from beauty and wellness, the new Gold capsule is beneficial for sports activities as they enhance a longer stamina.

Snowcaps Gold is available in any Mercury Drug store, Watsons branches, and all pharmacies nationwide.