Hikari Aurum

 Emma is the new face of Hikari Skin Essentials

By Earl D.C. Bracamonte

Back from Taiwan for another back-to-back victory at the Face of Beauty International pageant, queenmaker Arnold L. Vegafria went straight to work by presenting a proudly Filipino brand offering limitless opportunities. 

ALV Pageant Circle and Hikari Skin Essentials presented reigning Miss Grand International Emma Tiglao as the new face of a skin care label.

"Emma will be endorsing Hikari Aurum glutathione capsules that's fortified with a synergistic blend of ingredients which assure skin hydration, elasticity, and a radiant glow. The brand perfectly matches her fun, bubbly, and vibrant personality," shared MGI Philippines' national director, during the contract signing event at the Victoria Sports Tower in Quezon City.

"You need to have faith in God first and foremost, then take care of yourself. We need to accept our imperfections. We have different bodies so research and find out what's best for our body types," intoned Emma.

Founded in 2021, the Hikari Skin Essentials product line is just one of the many products of Beauty&U, the company founded by partners Gelua and Almazan. From launching just three products in September 2020, at the height of the global pandemic, Beauty&U has since grown into a trusted name with 28 skin care and health supplements, including Hikari Japan Glutathione and oral sunblock technology, and Hikari UltraFresh sunscreen.

"In my line of work, sunblock is important, and so are antioxidants. They take care of melasma, stress, anti-ageing, as well as me benefit from brightening agents," added the Kapampangan beauty queen.

Hikari is the result of a global collaboration between eight countries that's backed up by science.

"Choosing Emma as our new brand ambassador was not a hard decision. Our consideration was finding someone with beauty and confidence who will carry a Filipino brand here and abroad. Our product aligns with her perspective of going for quality over quantity.

"Counterfeit products are rampant online. So we needed to inform and educate a wider audience on the benefits of our products, with a voice like Emma's, and choose only authentic Hikari products," enthused product manager Kim Soriano.

All of the company's ingredients are sourced internationally, but the poducts are proudly manufactured in the Philippines. Hikari Aurum products feature ingredients from Italy, France, Japan, Thailand, USA, Korea, and Malaysia.

"This collaboration with the Miss Grand Philippines organization marks a milestone for our products. Emma perfectly represents what Hikari stands for. It is proudly Filipino owned and made by Filipinos. We stepped it up with four patented active ingredients. It's the purest form of glutathione that's backed up by clinical studies," said chief executive officer Ralph Lim.

Hikari Skin Essentials products are available in drugstores and supermarkets nationwide, as well as online distribution channels.