Gearing up for laundry holiday
By Demi Braque

Breeze power detergent will be embarking on an all-day nationwide laundry activity called “1 Laba Day” slated on Aug. 28th. The event aims to wash at least 1 million clothes during the said date. The event also hopes to demonstrate the stain-removing power of Breeze.
Formulated with ActivBleach, the first and only detergent brand with a 4-enzyme technology that removes more types of stains with less effort and time, it has a unique active system for better foam profile and quicker lather; working together with Percarbonate TAED bleach that takes out bleachable stains without harming the environment. 
The activity will be held in various locations nationwide as well as in Metro Manila, with four cities being selected to be included in the campaign. To help raise the ante on the event, it is hoped that mothers all over the archipelago can spread the word and be part of this undertaking.
Simultaneous “1Laba Day” events will happen in Pasig, Marikina, Quezon City and Pasay (Metro Manila), Tarlac and Pangasinan (Northern Luzon), Laguna and Cavite (Southern Tagalog), Cebu (Central Visayas), and Davao (Mindanao). In Quezon City, the “1Laba Day” event will be spearheaded by a few celebrity moms who will be invited to join the activity.
Breeze Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, White Westinghouse, Whirpool and LG will take care of washing the clothes.

As of press-time, organizers are still finalizing the time and venue but word will be spread as soon as they become confirmed.  For questions/inquiries, please feel free to contact and/or get in touch with the event secretariat through mobile no. 0917-8331355.


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