Ever Bilena

From nails to visage: EB elebrates Ruby Anniversary in style!

After four decades, Ever Bilena has come full circle with its newest nail polish line; bringing to remembrance the company's beginnings. 

Known for its full range of trendy, affordable, and accessible makeup, Ever Bilena has been producing the essential two-way cake foundations, sturdy German brow pencils, trusty matte lip colors, ultra-hip lip and cheek tints, and BB creams over the years.  

The brand started its humble beginnings with nail polish in 1983. Ever Bilena’s chief sales & marketing officer, Denice Sy, shared that their newest drop is part of a sustaining campaign towards the company’s 40th Anniversary in March 2023.   

“Ever Bilena has evolved so much over the years, and because we offer a complete range of color cosmetic items, people forget that decades ago, Ever Bilena was also the local market leader for nail polish!

"It's an ode to the loyal patrons of Ever Bilena who have been with us from the start, as well as the present generation who have learned to love the brand from their moms, aunts, and grandmas!” she added.

Ever Bilena has been quick to innovate in the last year, with impressive new releases for Korean-made premium skincare boosters and serum-infused makeup under its popular EB Plus collection; revealing new aesthetic packaging for its well-loved classics! 

Those who frequent SM Malls also enjoyed Ever Bilena’s new fixtures and display counters that they've started deploying to SM Beauty Department Stores in the holiday months of 2022! 

According to Sy, "We wanted to bring excitement back to makeup after three long years in a pandemic! Makeup should make you feel good and happy, and shopping should be an immersive and enjoyable experience!"