Amway Home Care

‘Green’ household formulations





By Nico Erle Ciriaco










According to wds.worldbank.org, in its August 2012 report, research in the Philippines indicates that detergents and cleaning agents are among the biggest pollutants of water due to their high solvent content; with 2.2 million metric tons of water pollution produced annually by the domestic (48%) and industrial (15%) sectors, and the resulting annual economic losses estimated at 67 billion pesos (US$ 1.3 billion) and upward.
In its commitment to sustain life, Amway Home Care Program has chosen to make available to Filipinos the best in getting both laundry and households clean through their revitalized Home range of products. Dr. Phil Silva, senior research scientist and chemist for Amway’s home care product development, was in the country recently to discuss the BioQuest formula that his team has developed in such diverse products like the LOC multi-purpose cleaner (Frisk), Dish Drops dishwashing liquid, and SA8 laundry products.
Frisk is a mild, no-rinse liquid cleanser strong enough for grease and dirt yet versatile enough to clean all kinds of surfaces including floors, and mild enough for the hands. It leaves no dull residue and is rapidly biodegradable. Dish Drops, on the other hand, is the exclusive triple-action cleaner that captures grease, attacks dried-on food and fights stain. It contains aloe vera, which is dermatologically proven to be gentle on skin, and is phosphate-free; thus, gentle on the earth. “Water hardness (pH level) will affect the number of dishes washed by a dishwashing formula. We have no disinfectants in our products. Disinfectants dry things in comes in contact with and does not fit in the Amway Home image. Our products are safe for consumers.”
SA8 concentrated all-fabric bleach contains oxygen, making it safe for all color-fast washable garments as opposed to chlorine bleaches. “Like the all-fabric bleach, the SA8 premium detergent leaves no residue and is created from a patented technology that protects Mother Nature.”
In his lecture at the InterContinental Hotel in Makati, Dr. Silva explained that Amway Home’s focus has always been on developing concentrated formulas. “A concentrated product is one which yields double when you add water to it. It’s like buying two cans of tomato sauce for the price of one!”
He elucidated that concentrated formulations have become an Amway hallmark widely imitated today. Not bad considering it was a simple idea that supported Amway’s goal of matching consumer-friendly products with exceptional customer-friendly service provided by its distributors. Dr. Silva’s specialty is actually in developing greener formulas that work so well without harming the environment. He was very quick and only too happy to remark that even before his stint with Amway, the company has already had a legacy of sustainability. “When the LOC multi-purpose cleaner was produced for the very first time under its former name, Frisk, it was made to be biodegradable – and this was in 1959, before the word ‘biodegradable’ was even used.”
The creation of the BioQuest formula 50 years later by his team only proves that Amway Home uses natural factories, not chemical factories, to improve the LOC multi-purpose cleaner and other home products by employing more ingredients derived from nature. The surfactants and cleaning agents are now predominantly coconut-based and include plant extracts like naturally-produced organic acids and natural essential oils.
Using the BioQuest tag also entails that the high-cleaning concentrates themselves, in their entirety, have been dermatologist-tested through repeated human insult patch testing on hundreds of people from various ethnicities to check for skin irritations, and have been examined for full formula biodegradability.
“The BioQuest formula is powerfully green for a safer clean. Surfactants reduce surface tension that allow water to spread, translating to cleaning power.”
Phil is a member of the American Chemical Society (ACS), the American Oil Chemists Society, and the ACS Green Chemistry Institute formulator Round Table. He is also responsible for the eco-validation program, which includes the AISE (the international association for soaps, detergents, and maintenance products) Charter of Sustainable Cleaning and the U.S. Environmental Protection Agency Design for the Environment.
In a fast-emerging market like ours, choosing a high-performance home care brand that’s safe for the environment and us the consumers is a responsible choice. Amway Home concentrated products, with their biodegradable content and high solubility, seeks to strike the delicate balance between unsurpassed cleaning and sustaining the ecosystem.
Amway Home care started opening its doors to commerce 15 years ago. In the Philippines alone, the company generates accumulated annual revenue of 55 billion pesos.
To learn more about Amway Home, simply call the Philippine office at 814-8181 or email helpdesk-phl@amway.com. You may also log-on to their Web site www.amway.com.ph.

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