Say goodbye to tooth sensitivity
By Earl D.C. Bracamonte

This year, Sensodyne toothpaste, together with its new mouthwash, fights to stop tooth sensitivity through its ‘Great Little Moments’ social media campaign. Complementing its dental care line and help promote the expert sensitivity regimen, its new mouthwash (with Cool Mint and Extra Fresh variants) not only gives the regular benefits of mouth washing but also relief from pangingilo; a short sharp pain triggered when dental roots are subjected to cold, hot, spicy, sweet and/or sour substances or whenever the teeth is brushed forcefully.
“In 2013, we went on a Repair/Protest mission with two thousand dentists to combat tooth sensitivity. The following year, we began the ‘Say No to Ngilo’ campaign with the Phil. Dental Association and Luis Manzano, as our brand spokesperson, drumbeating the impact of a ngilo-free condition on one’s life. We also launched the P10 Sensodyne sachet.
“This 2015, we are launching the ‘Great Little Moments’ digital campaign wherein participants simply post their respective photos that includes the caption ‘Now I can . . .’ and submit them to our web site, starting June 9. Winners of this contest will win a trip for two to South Korea,” shared brand manager Gianina Fortun.
“Food is a staple in a Pinoy’s life, eating five to six times a day. But some compromise on these moments because of tooth sensitivity,” she added.
The dental brand initiated the ‘Great Little Moments’ campaign by encouraging consumers to enjoy life’s gustatory pleasures as they used to now that they are free from tooth sensitivity (ngilo). “It makes you feel so much better not having to worry about ngilo so you just go on enjoying all those epicurean moments,” enthused brand advocate Luis Manzano, who showed a video clip of him having a field day, enjoying desserts from Epic coffee roastery, Kool Kids ice cream and Co/Op refreshments parlor.
“For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable gatherings and bonding time with family and friends. We have a habit of suffering in silence. Nine out of ten Filipinos simply say ‘kakayanin ko to’ when the solution is simply within their reach.
“It’s time we all take initiative and action. Aside from fresh breath, gum protection and relief from pangingilo, using Sensodyne twice daily as part of your oral hygiene routine will prove beneficial so you won’t ever miss on life’s greatest moments,” he continued.
Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to its never center which triggers the pain we feel. Other factors that can cause sensitivity include using a hard bristled toothbrush, teeth grinding, gingivitis (gum disease) and receding gums. “Having sensitive teeth can mean anything from getting a mild twinge to having severe discomfort that can last for several hours. It can also be an early warning sign of more serious dental problems,” pointed out Dr. Rannier Reyes of the Phil. Periodontal Society.
Sensodyne, the #1 sensitivity toothpaste in the Philippines recommended by dentists, affirmed its commitment to create a future where every Filipino is sensitivity-free with its ‘say no to ngilo’ initiative.
“Contrary to popular belief, our teeth does not change its shape. It’s the same tooth size throughout. Because the gums start to recede, it creates the illusion that our teeth become bigger. When the lower part of our teeth are exposed, the roots are likewise exposed and sensitivity is heightened.
“In brushing, soft bristles is all we need. Improper brushing, using the same up and down movement, pushes the gums downward and is catalyst to early recession. Use outward strokes at 45 degrees inclination instead. The wrong technique and/or wrong toothbrush can start gum recession as early as 20 years old and once it recedes, it never comes back.
“The fluoride content in mouthwashes alleviates tooth sensitivity as well as delays dental cavities. Flossing, too, takes away food particles that toothbrushes can’t take away,” advised Dr. Maritess Villarico, DMD.
Sensodyne offers a full range of toothpaste, toothbrushes, and mouthwashes for sensitive teeth. The best oral hygiene regimen for lasting protection from tooth pain, it is specially-formulated to help protect against pangingilo, and the most recommended brand by dentists.
For further information, simply visit their Web site,


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