Beyond seven decades of skin caring
By Demi Braque

Cetaphil celebrated its 70th year anniversary very recently at the Rizal Ballroom of the Makati Shangri-La. The iconic Cetaphil Skin Cleanser was founded by a pioneering pharmacist in Texas in 1947. It was the first skincare product formulated as a stand-alone skin care product gentle enough for all skin types.

The brand is clinically-proven and scientifically-tested safe for a variety of skin types. Cetaphil has been providing solutions with strong dermatological and medical heritage; developing and testing products under rigorous clinical conditions and proving that the range is gentle enough, thus effectively proving records and winning awards in the last 70 years.

Based on the research study entitled "Philippine Medical Data Index Special," covering all brands that are emollients and protective potions, conducted by QuintilesIMS (formerly known as IMS Health, the leading research firm in the pharmaceutical industry), Cetaphil is the No. 1 most prescribed skin care brand by dermatologists and pediatricians in the Philippines.

The essence of Cetaphil is in the suffix 'phil' which means 'love,' while the first syllable 'cet' comes from the fatty alcohol that is used as an emollient, Cetyl alcohol. Cetaphil, therefore, is the love of softening and smoothing skin.

Today, Cetaphil is available in more than 70 countries worldwide and offers a wide range of everyday products from cleansers, moisturizers, sun protection, to baby products and solutions for sensitive skin conditions such as acne, eczema, and rosacea.

"When you choose Cetaphil, you're choosing the best for your skin," intoned Dr. Eszter Baltas, the dermatologist who contributed to developing Cetaphil products. She currently sits as associate professor at a Department of Dermatology and Allergology section in Szeged, Hungary.

For more information, simply visit the company Web site, www.cetaphil.com.


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