Miss World 2021

MWO to hold annual pageant in mid-December

By Earl D.C. Bracamonte

The Miss World Organization (MWO), through its online channel, announced that it will hold its annual pageant before Christmas. The 70th edition of the pageant will be held, for the first time, in Latin America on December 16.

Since 1951, the pageant has expanded its scope and has moved with the times. What started as a swimwear parade and bikini contest has evolved into a platform celebrating women's intellect, achievements, and pulchritude.

Always seeking ways to innovate, the format of the pageant, today, has changed tremendously. For instance, it has infused into the competition the Head-to-Head Challenge in 2017 that has, since its inception, gained a huge global traction; especially from fan votes.

Though older than the Miss Universe by a year, Miss World will also hold its 70th edition in December, as the London-based organization did not have one last year, due to the global pandemic.

Its 'beauty with a purpose' program is leading by example in its commitment to help those in need - traveling worldwide to extend a hand to the disadvantaged. Each year, the crowned winner, together with CEO Julia Morley, travel to countries in crisis.

The MWO will air its 70th anniversary special event by featuring past winners, as well as 22 Head-to-Head challenges in half-hour segments. The two-hour show highlights will showcase the best seven decades of the pageant, and as a red carpet event building-up to the finals.

Always a global event spanning the four corners of the earth,  the Miss World's 3-hour global telecast promises more fashion and more beauty in its presentation.

This year, the pageant moves to Latin America for the first time. The 70th Miss World coronation night will unfold on Dec.16 at the Choliseo in the stunning capital of San Juan, in the island paradise of Puerto Rico.