DC Comics' Diamond Year

DC Comics celebrates superheroes worldwide
By Earl D.C. Bracamonte

DC Comics is commemorating 75 years of world-renowned comic book characters and their adventures with consumer events, television & DVD content releasing throughout the year as well as a new film.
As part of its Diamond Year celebration, the label is inviting everyone to join the DC Comics 75th Year Power Up! Super Heroes Challenge on June 19 and 20 at the SM Megamall event center. The said activity camp will feature extreme outdoor activities, which will be set up indoors for the first time in its scale. This Father's Day Weekend, kids and parents alike can bring out the hero in themselves through activities such as the Tyrolean Traverse, Two-Line Tight Rope and Zip Line. This year, too, Collectors Unlimited will attempt to break the Guinness Book of World Records for the most number of people in superhero costumes in one location.
“It's such a challenge to be heroes to your children. After all, kids should have heroes in their respective parents. When they see the weakness or waterloo of heroes in us, there's a connection,” remarked spokesperson Anthony Pangilinan.
Since its inception in 1935, DC Comics has developed into an industry leader and has continued to be one of the largest and most diverse publishers of comic book adventures. It is the only comic book publisher internationally selling over 5 million copies per month through more than 100 licensed publishers in 75 countries.
“This celebration happens all over the world. The New York headquarters will signal the July countdown simultaneously across the globe. The Philippines, though, celebrates a bit early this coming Father's Day weekend. As toy collectors gather annually, we'll acknowledge their existence through a Toy Convention. Superman was the first DC-created hero. Comic books are for kids 2-8 years, even for 9-year-olds and older but the DC movies are for the older market while the TV animation is for the younger set. Kids and/or schools are the beneficiaries of our stocked warehouse goods that have been in storage for 2-3 years that needs to be cleared out,” apprised Ailea Zialcita, Philippine representative to the office of the director of Global Brands Group – Southeast Asia, distributor of DC merchandise in the region.
DC Comics characters have inspired blockbuster movies, classic television shows, engaging video games, exciting theme park attractions and an array of consumer products for fans of all ages, globally. These are the characters that have shaped our notion of superheroes, and created a modern mythology for every generation, across all media.
“A lot of DC Comics artists are Filipinos and they'll be around to autograph copies of their works. The Warner Bros. monitors have observed at how remarkably Filipinos translate the concepts unto the drawing board. Batman is our bestseller, mostly because he's the only human hero,” Ailea added.
Unbeknown to many, Filipino pioneer artist Alfredo P. Alcala (Aug 23, 1925 – Apr 8, 2000) was very much a part of the DC Comics legacy. Spanning a career running over six decades, he established himself in the field of Philippine comics from the '40s through the '70s. Nephew to the great Filipino cartoonist Larry Alcala, Alfredo made a name for himself with his sequential art of extraordinary details. He also invented the fountain brush and had a style uniquely his own which has been been attempted to be copied. His contemporaries would say that Alfredo's style would make an artist starve.
During the early '70s, DC Comics started to recruit him to work for their horror comics, notably The House of Secrets among many others. By 1976, he went to the US and made his home a halfway house for other Filipinos 'til he succumbed to cancer. His impressive portfolio for DC Comics included the Batman series. He never changed citizenship and remained a Filipino citizen despite offers from the US government.
DC Comics, a Warner Bros. entertainment company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These comic-strip superheroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' Web site is located at www.dccomics.com.
As part of their worldwide celebration, DC Comics' will screen their latest movie Jonah Hex to theaters very soon.


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