Crispy Chicken Wings

Happy Hour at Jollibee
By Earl D.C. Bracamonte

Fridays in the month of October became more fun with Jollibee’s ‘Crispy Wings Hour.’ The all-Filipino food label made snack time even more enjoyable when it launched the mid-afternoon surprise last month.
Jollibee gave away free samples of its Crispy Wings, its newest and crispiest snack offering to all dining customers in 120 participating stores nationwide. From 3pm ‘til 4pm, the month long blitz started on Oct. 5th through the 26th, the Eid’l Adha holiday. The Eid’l Adha is one of the two greatest festivals in the Islamic faith. It commemorates the Feast of the Sacrifice when prophet Ibrahim sacrificed his son Ismail to Allah.
“Through the Crispy Wings promotion, we want to enable our customers to get into the habit of making the most of their break time especially when they visit a nearby Jollibee store. And one of the best ways for them to brighten up their afternoon merienda is by enjoying this delightfully crispy treat,” shared senior brand manager Kay Segismundo.
Marinated in special seasoning then fried to a delicious crisp, it gives snack lovers more resons to look forward to snack time with officemates and friends. Snack lovers can order the two-piece Crispy Wings set with their choice of rice or regular fries for only P70. They simply add an extra P10 to get a regular-sized softdrink. They may also order the half dozen pack for P170 or get the 12-piece bucket for only P340 and share the delightfully crispy treat with family and friends. “During the Crispy Wings Hour, selected staff members (together with an invited celebrity) presented dance numbers before distributing the delectable treat to our dining customers. This is one of the ways where we constantly innovate so our products remain superior,” enthused brand management associate Kat Silvoza.
We chanced upon the third week blitz at SM Megamall’s cinema level branch. Other media friends had a splendid time visiting the same event in Trinoma and SM Sta. Rosa. For more information on upcoming events and promotions, simply log-on to their fan page,


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