Making Filipino lives sweeter
By Chin-Chin Chan Chiu

For more than six decades now, Goya has kept the tradition of making life sweeter for Filipinos, both young and old.

"It's all about the central sensation of indulging. Goya has over a hundred products and we've been remodelling them all in the last ten years, especially in the packaging. The brand has grown by, at least, 10 per cent if compared to the previous year in terms of total volume actually sold.

"Our chocolate products are mostly made in our factory in Marikina. The rest come from Indonesia and the US, with spreads coming from Germany. We always go for top-notch quality and offer a real choco experience at affordable prices," shared Goya Philippnes general manager and Delfi Marketing Inc. director Josenilo Chincuanco Jr.

He attributes the sweet success of the popular chocolate brand to innovations by making the confectionery label more exciting in terms of taste and packaging, since their acquisition of the brand in 2006.

"Innovation is key. From three to four Goya brands, we have increased the brands and kept on introducing new and more innovative products that will attract the interest of chocolate-loving Pinoys. PetraFoods, a company under the Delfi umbrella, is the third cocoa supplier in the world," he continued.

To date, Goya still continues to tickle the taste buds of Filipinos with a variety of sweet treats since the first brand of cube-sized chocolates wrapped in foil hit the store shelves in 1956. Since then, it has raised the bar of chocolate-making in the country when it introduced dark chocolate, dark mint chocolates, white chocolates, almonds dipped in chocolates, crunchy bite-sized chocolates, and choco-covered biscuits. It later ventured into making luscious chocolate spreads and in making baking products such as choco syrup, brownie mixes, and premium cocoa powder.

Moreover, Chincuanco believes that the people in the background - from the factory to the administration, marketing and sales - has immensely contributed to the success and growth of Goya chocolates in the Philippines. The company continues to empower its people by continuously recognizing their strengths and capabilities to bring out the best in each one, and leveraging on these qualities to create a better brand that will benefit the market.

With their employees' enhanced productivity and performance, Chincuanco supported this by going aggressive with advertising and promotional blitzes to make more consumers aware about Goya and share their best efforts with their products.

Today, Goya enjoys being the most preferred chocolate bar in the country. With the Philippines as the second ranked confectionery brand in Asia, next to Indonesia perched on the top spot, quality remains an important aspect of the company's existence. The brand makes it a point that every Filipino should enjoy delicious and premium chocolates and get their money's worth.

"In anything that has to do with chocolates, Goya definitely has one.Goya is No. 1 in the molded variants category. And the dark chocolate is the bestsellere of the bar category. The Philippines is the second biggest choco user in Asia, next to Indonesia," informed Chincuanco.

Goya now offers a wide array of products from chocolate bars to dragees, chocolate-coated pretzel twists, chocolate wafers, and even chocolate spreads; all manufactured using Swiss chocolate-making technology.

There is, indeed, no stopping Goya as it plans to add more exciting products to its extensive lineup that has forever been loved  by more Filipinos, including those living in other countries around the world.

For certified chocolate aficionados, simply visit the Goya Chocoholics fan page via www.fb.com/GoyaChocoholics.


Popular Posts