HeART Works

 Using Art as healing salve

By Earl D.C. Bracamonte 

Watsons is committed to caring with heart. It's about keeping one's heart healthy, vibrant, and full of self-love. "Our commitment goes beyond providing quality products. Watsons Generics go through a five-step quality check. Best of all, it's affordable. We are deeply dedicated to uplifting the health and wellbeing of the communities we serve," shared Sharon Decapia, senior AVP for marketing, public relations, and sustainability.

Watsons HeART Works is a celebration of holistic wellness, as heart care goes beyond checkups and medications, and becomes a personal, creative experience. As a holistic campaign, several brands were present to drumbeat their importance in regular body checks. 

"Checking blood glucose/sugar is for everyone and not just for those with diabetes," informed Krizzie Mañalac, Accu-Chek's marketing manager.

"We help Filipinos in taking care of their health like providing apparatus that provide important readings such as daily blood pressure," intimated Justin Catigawan, brand marketing supervisor of the Japanese technology label, Omron.

Torrent and Trinity Labs, an Indian pharmaceutical represented by Jaquilyn Capili, apprized attendees that the company celebrates its 20th year in the Philippines. They provide medications for urology, diabetes, gastro-intestinal, and cardiovascular ailments; with 26 distribution channels in five continents.

During the campaign's media launch at the dryBrush Gallery in SM Mall of Asia Square, attendees were requested to draw floral blooms on a vase using various acrylic colors, under the supervision of Art instructor Noli Española.

"Art produces happy hormones, dopamine, in the human body. True wellness begins with the heart. Often, we forget to pause and check our wellness and wellbeing. Awareness is key! This is our way of saying, you matter!" enthused business unit head Joweeh Liao.

By blending art, culture, and health, Watsons empowers every Filipino to care for their heart not only physically, but also emotionally; proving that true wellness begins when we listen to what our heart needs the most.

The Watsons HeART Works is a region-wide campaign in Asia and is carried by 300 of its branches nationwide. Watsons stores and online channels offer heart essentials for better daily living.