Docker's Fall/Holiday 2013
Featuring autumn hues of California’s bay area
By Earl D.C. Bracamonte
Dockers, the well-loved men’s khaki, launched its Fall/Holiday 2013 collection at the 7th High Club in Bonifacio High Street recently; celebrating the coming season with themed creations.
Simply dubbed “Fall Into Khaki,” the trunk collection is perhaps one of the brand’s most diverse collection yet. Celebrating not only incomparable khaki pants inspired by the abundant local arts and trade movements native to San Francisco, but also of khakis with the perfect mix of casual and dressed-up design solutions that defy the norms yet embody each wearer’s personality wherever he goes.
“This is our widest and most diverse range to date that’s inspired from the fall colors around San Francisco, a haven for artists – and of what you’ll see on the Fisherman’s Wharf or the Farmers’ Market at that time of the year. The play of colors and our new files is beamed toward capturing a younger market. The new cuts are targeted to the college or university man; to give the feel of maturity to a much younger crowd,” shared marketing manager Rhea Akil.
The pants company continues to explore its San Francisco roots with a collection of staple wardrobe essentials that are both directional but timeless in approach. The resulting F/H 2013 range is designed to make a statement without screaming it. And led by the new Alpha and SF Collections, the brand is certain to do just that.
The Dockers Alpha and SF Collections fuse rugged and refined design options that are built on the spirit of the ‘maker’ by combining elements of creative expression, determination, superior attention to detail, and exceptional craftsmanship.
“The F/H 2013 collection is till about getting dressed to impress with khaki pants in mind. Our new range is not only trendy, young, comfy and classy but also a perfect ensemble for men of conviction, character, purpose and commitment. Dockers is what men wear on Fridays after the Mon-Thurs uniform while weekends are for jeans. So we sort of found our niche market.
“Since 2011, we’ve been offering slimmer silhouettes as they’re appropriate for the Pinoy body type. We pioneered branding and fit and how to do the khaki pants. Filipinos are experimenting with their clothes, whether in colors or tightness of fit. It is reflective of a healthier lifestyle and slimmer bodies.
“We have two collection cycles: June-Nov for our Fall/Holiday creations; and Dec-May for our Spring/Summer collections. Asia and Europe still offer exclusively men’s apparel and accessories (belts, caps, underwear and wallets) but our US stores has merchandise for both men and women,” Rhea added.
The Dockers brand has embodied the spirit of khaki for more than 25 years now. Since their introduction in 1986, it has been perfecting khakis, as well as the essential goods to go with them, all over the globe. With no compromises in quality, the brand delivers versatile everyday style day and night, Monday through Sunday. Check out any of the Dockers stores at Festival, Glorietta 3, Robinsons Manila, Power Plant Mall, Trinoma, Ayala Cebu and Centrio Ayala Mall in Cagayan de Oro City. For more information, simply log-on to their Web site, www.dockers.com.