Seeing life in different lights
By Nico Erle Ciriaco
Movies and music are seen in a new perspective as Crizal Transitions, the world’s leading photochromic lens capable of adjusting to any light condition, shines a beacon unto the metropolitan cultural landscape, as it unfolds the Cinemajam, the first-ever outdoor movie marathon and music festival on Saturday, Nov. 30th at the Event Circuit Makati, the former Sta. Ana race track.
“This event will truly test the photochromic lenses even in the harshest of conditions. Seeing clearly simply spells a positive outlook in life. Thus, better sight is better life,” intoned marketing manager Jinky Navo.
Crizal Transitions’ Cinemajam brings together some of the country’s top bands, two specially-selected films, and a host of related activities. The event sees the arts and its celebration in a different and changing light; ushering guests through a unique experience of shifting illumination – a fun-filled afternoon fair starting at 2 pm segueing to a sunset music spree that will be capped with an evening of movie-watching and after-party concert.
Bamboo, Itchyworms, Callalily, Moonstar 88, and GraceNote will create a twilight symphony of sound and rhythms as they render their special brand of rock and indie pop.
“It is best to take a regular eye checkup annually, so you get to enjoy life in the best light. The lens is the most important part of an eyepiece and not the frame; though that’s what is emphasized. Nonetheless, choosing a durable frame will help lenses last with your prescription. After all, frames make up part of your lifestyle.
“Photochromic lenses change once exposed to ultra-violet rays. It is the Crizal coating that makes it different. It is smudge-repellant and has a double-side protection – for both front and the back of lenses,” enthused commercial manager Dr. Kyle Galias.
The dramedy “Love, Actually” and the suspense-intrigue flick “Limitless” highlight the weekend screening; offering revelers different yet enlightening takes on loving and living. The former is a romantic comedy and feel-good movie on the delirious joys and bittersweet sorrows of love. The latter, on the other hand, is an action-thriller on the extremes one man (Bradley Cooper) will push himself to, in pursuit of perfection.
This twin-bill affair brings back the intimacy of the outdoor or drive-in theater of yesteryears; something most young people only hear from accounts of parents and grandparents.
A free vision screening in the Optical Village section will examine guests’ eyesight. Thrill-seekers can choose among karting, bungee jumping, skating, and/or kite flying for kicks as games and raflle prizes await the lucky.
Tickets are available at TicketWorld outlets. Proceeds of the event will benefit the children of the World Vision Foundation. Customers also get two free tickets with every pair of Crizal Transitions purchased. The branded lenses are available in all optical centers nationwide.
“World Vision Philippines is an international Christian advocacy dedicated to the support of children and communities as well as families to live sustainable lives in the past 57 years. Vision is associated with sight. Thus, this undertaking shares a common ground with us. We hope that every generous heart will have the will to make it so,” shared spokesperson Mikhaela de Leon.
The world’s leading ophthalmic lens company, Essilor designs, manufactures and markets a wide range of lens types to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet unique vision requirements. To support this mission, the company allocates around 150-million Euros to research & development (R&D) every year, in a commitment to continuously bring new, more effective products to the market.
Essilor’s flagship brands are Varilux, Crizal, Xperia, Crizal Transitions, OptilogTM and Airwear. The label also develops and markets equipment, instruments and services for eye care professionals. The company employs around 48,700 people in some 100 countries worldwide. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several R&D centers around the globe. For more information, simply visit their Web site www.essilor.com.ph.