Ginebra calendar girl 2019

Pia joins Barangay Ginebra
By Earl D.C. Bracamonte

Miss Universe 2015 Pia Wurtzbach heats up 2019 as Ginebra San Miguel's calendar girl when the gin label celebrates it's 185th anniversary next year.

"I'm proud to be a part of the Ginebra San Miguel family. I'm even prouder to represent an iconic Filipino brand that's trusted and recognized all over the world. We both have the never-say-die spirit as we're not going to give up until we've made all of our dreams come true," enthused the country's third Miss Universe titlist.

Celebrating it's 185th anniversary in 2019, Ginebra San Miguel continues the heritage and legacy of excellence of the brand, together with an array of distilled spirits made to suit every Filipino taste and preference. With a wide range of products in their portfolio, including GSM Premium Gin, GSM Blue Light Gin, GSM Blue Flavors, Antonov Vodka, Vino Kulafu, Primera Light Brandy, Añejo Gold medium rum, and Don Enrique Mixkila, there's always a Ginebra label for every occasion.

"2019 is a super special calendar year. Historically, Sr. Antonio de Ayala brought gin to the Philippines as a drink of the elite. Today, gin is enjoyed by Filipinos from all walks of life. We are proud to have Ms. Pia Wurtzbach as our 2019 calendar girl. Pia is the perfect person to represent the brand, especially that we will be celebrating next year the brand's 185th anniversary. Pia is the epitome of what the brand stands for," said marketing manager Ron Molina.

From Ginebra San Miguel's humble beginnings in a small distillery in Quiapo, Manila in 1834, the now-popular alcoholic beverage has been part of the Filipino story and tradition. It has become an intrinsic part of every Pinoy celebration, no matter how big or small. Through the ups and downs of the country's history, GSM has been there, cheering on the victors and consoling those who have suffered their losses.

And as the brand became a part of every day life, it came to understand the deep complexities of Filipinos: our spirit that never gives up, our passion and courage to stand up for what is right, our resilience and the desire to serve others, and to carry on for the sake of our loved ones - as espoused in the brand's credo: Dahil Pilipino ako. Matapang ako. Ginebra ako.

As the world's No. 1 selling gin, covering almost 50 per cent of the global gin market, Ginebra San Miguel has been reaping international awards since 1883. Winning the silver medal at the 1883 Amsterdam World Exposition, the brand has also been recognized with numerous quality excellence awards, including the grand prize in the 1889 Exposicion Paris and the Silver Medal in 1902 Exposicion Hanoi. And since 1990, GSM has been consistently recognized by the Monde Selection International Institute for Quality Selections for its high quality and taste.

World class quality, excellence, and popularity - these are the a few of the many qualities that Pia shares with GSM, making her a fitting choice to be the 2019 Ginebra San Miguel calendar girl.

"It's an honor for me, especially since the 2019 calendar also commemorates Ginebra's 185th anniversary. This is an experience I won't forget since this is the first time I've done a swimsuit photo shoot after competing at the Miss Universe pageant."

In a media interview, Pia shared that she immersed on a high intensity workout to be back in Miss Universe shape, weeks prior to the actual photo shoot.

Recognized the world over for her charm, enthusiasm, and her unrelenting pursuit of excellence, Pia shares the same values that have made Ginebra San Miguel a world-class Filipino consumer product. And in the same way that she represented the Philippines to the world (or, the universe rather), GSM remains a symbol of the Filipino and a solid heritage marked by almost two centuries of superior quality and excellence.

Representing the iconic Philippine brand as it's 2019 calendar girl, Pia joins the ranks of beautiful, confident, and strong-willed women who have also graced the numerous editions of the calendar.


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