Looney Tunes Active! Fun Run

Embracing the Looney lifestyle
By Earl D.C. Bracamonte


Parents should constantly encourage their children to get involved in activities that would mold their well-being; such as inculcating into their mindsets the importance of sports, not only for their physicalities but also for the friends they win along the way. This summer, a lot of run for myriad causes happen around the metro and in other key cities around the country.

Warner Bros. Consumer Products (WBCP) launched the Looney Tunes Active! program to support global efforts to promote an active and healthier lifestyle for children. Looney Tunes Active! aims to encourage an active lifestyle among its target market, primarily children, and their families, by engaging in sports and other physical activities while having fun at the same time. Looney Tunes Active! shows kids that being active is cool!

This merry month of May, WBCP will launch a sequel to the Looney Tunes Active! Fun Run in SM Megamall on May 29 and SM City Cebu on June 5, 2010. Acting as race directors are Rio dela Cruz, fresh from the Boston Marathon, and Noy Jopson, Philippine's Iron Man, respectively.
In 2009, WBCP, through its Philippine agent, Global Brands Group, launched a school tour where a running clinic was conducted by locally renowned coach Rio de la Cruz, in partnership with the Physical Education and Sports Clubs of participating schools in Metro Manila. This culminated with the first Looney Tunes Active! Fun Run in SM Mall of Asia on August 30, 2009. The event was attended by almost 1,000 participants, consisting of children, parents and sports enthusiasts.

Like the spirited younger generation these days, the Looney Tunes characters are dynamic, hilarious and always on the move!

Looney Tunes characters are active by nature. Their high-energy humour continues to thrill audiences young and old. And because of their active perpetual motion, they’re one of the few character brands that stand for an active lifestyle.

WBCP sees this as an opportunity to use the popularity and positive perception of the Looney Tunes characters to support initiatives that promote a more active lifestyle for kids.

Due to its success in Europe, the Looney Tunes Active! program is now being implemented in Southeast Asia and Greater China, specifically, the Philippines, Thailand, Indonesia, Singapore, Malaysia, Vietnam, Hong Kong and China.

To register for the Looney Tunes Active! Fun Run Events, simply enrol yourself and your kid at the Timex store in SM Megamall from April 26 to May 22, 2010 for the May 29 SM Megamall race; and at the Timex, Ayala Center Cebu and Watch Republic, SM Cebu from April 26 to May 30, 2010, for the June 5th SM Cebu Race.

There's a P350 registration fee for the 3-km/5-km run in both Cebu and Manila races; and P400 for the 10-km marathon in Cebu.

For tykes ages 4 and below who are joining the 500-meter dash, there's a P250 registration fee; the same fee also goes for kids in the 5-7 and 8-9 age brackets joining the 1-km run, and those in the 10-12 age bracket running the 1.5-km race.

From April 26 to May 30, 2010, a minimum P500 purchase of Looney Tunes products in all SM Department Stores Character Shops entitles shoppers to a free Looney Tunes Active! race singlet to encourage everybody to start running!

Global Brands Group is the world's leading independent, international brand management, retail and licensing company. Global Brands Group's passion for managing brands is tied to its desire to building sustainable equity and creating new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide.

Global Brands Group's business is focused on product licensing, merchandising and retail development. Currently Global Brands Group's growing portfolio of intellectual properties includes brands created by the Federation Internationale de Football Association (FIFA), the PGA TOUR Licensed Properties, Inc. (PGA TOUR), Federation Internationale de Basketball (FIBA) and Warner Bros. Consumer Products among others.

LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

With corporate headquarters located in Singapore, Global Brands Group has a network of offices in major cities around the world including London, Dubai, Tokyo, Hong Kong, Sydney, Buenos Aires and Johannesburg. For more information, simply log-on to the Web Site www.globalbrandsgroup.com.

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