Fujifilm Photo Diary

Book-bound memories

By Demi Braque

Albeit a tedious task, everyone wants to preserve beautiful memories and organize photographs into a compilation. Going over a plethora of snapshots, and deciding on a layout, takes time.

“With the advent of mobile devices, the number of photo prints decreased and so has the photo business. The new generation doesn’t know about prints. Yet, photographs contribute to the quality of life,” lamented Tomoyuki Fukura, president of Fujifilm Philippines.

The Fujifilm Photo Diary is the answer to the growing demand for collating photos together into an album; properly selected and labeled, and accomplished in minutes. Developed through Fujifilm’s Image Organizing Technology (IOT), the Photo Diary enables one to make an original compilation out of a year’s worth of images or to simply mark a milestone or two.

“The album generation is vanishing. It is our mission to protect memories. The IOT software chooses the best pictures and lays out an album in minutes. Our targeted customers are mothers and their children, as well as millennials. The Photo Diary is best as a gift or present, especially this Christmas season,” enthused Takuya Maeda, division head for P1 and E1.

The Photo Diary was officially launched with celebrity mom Cheska Garcia-Kramer and Filipino-Australian model Lauren Reid at the Columbus Hall of the Discovery Suites Ortigas.

Fujifilm is confident that Filipinos will take to the Photo Diary very well because Pinoys are photo-loving people: from mothers who cherish and preserve memorable family moments to young millennials who express their creativity with well-curated and stylized photos. The Photo Diary is the perfect tool to document life’s important milestones such as weddings, birthdays, graduations, debuts, proms & parties, and favorite travels.

Instead of choosing hundreds of photos manually, the IOT software will automatically select the best photos for you and arrange it in the best layout possible. Because of this, you can now create ready-to-print layout in a matter of minutes. There are also several design templates and vibrant color schemes which users can choose from to make their customized compilations easy and stress-free.

Another amazing feature of the Photo Diary is that it makes for a very handy repository of memories. It is like owing your own coffee table book instead of the traditional bookstore album. It is not bulky and can be tagged along wherever you go. The Photo Diary is made of high-quality photo paper and special insert material to make the pages withstand wear and tear.

Unlike the expensive coffee table books that take months to collate, the best part about the Photo Diary is that it takes as fast as 24 hours to produce; though at times, the production time may vary. In just about a day or so, you can have your most treasured snaps in a high-quality, hard-bound photo book.

The price of the Photo Diary starts at P999 for a minimum of 16 pages (74-80 photos), to P2,199 for a maximum of 40 pages (190-228 photos). Package options also include choices for 24 pages (110-132 photos, P1,399) and 32 pages (150-180 photos, P1799). Available at the Wonder Photo Shop and Fujifilm authorized dealers, the Photo Diary is a fun, easy, and modern way of documenting photos and making them a lasting keepsake; handed down from generation to generation, and shared among family and friends.

For a complete list of Fujifilm Photo Diary shops, simply visit the company Web site, www.wonderphotoshop.ph/photo-diary.